A. The Planned Plate
Recommended. A plate, calendar, and check in one compact mark.
WorkLife Meal Plan brand system
Warm competence for a full calendar.
The identity should feel organized but never corporate, healthy but never judgmental, and premium without making dinner precious.
Icon directions
B. The WorkLife W
A more abstract premium mark built from a path and leaf.
C. The Family Table
A warm table-and-sun symbol with less emphasis on productivity.
Color
Evergreen#245444
Momentum coral#E66D51
Calendar gold#E4B65A
Quiet sage#DFE9DF
Kitchen cream#F8F5EE
Typography
Dinner handled.
Fraunces for human warmth and editorial confidence. DM Sans for clarity and speed.
Voice
- Calm, specific, and capable.
- Never scold, shame, or promise health outcomes.
- Say what the system understood and let people edit it.
- Call it a smart cart until a retail integration is approved.